Last updated: October 26, 2021
We collect personal information from you when you provide information directly to us, for example, when you contact us, make inquiries to our webmaster or subscribe to our newsletters. The information collected may include your name, company, address, e-mail address, telephone number, billing, payment, usage, credit and transaction information, user ID and/or user password.
Examples of personal information we collect and use are:
Contact information, such as full name, email address, telephone number
Information you provide when you contact us, provide feedback, make a complaint or other inquiries
We use your personal information to:
Provide the Services.
Process and complete transactions through the Site.
Send commercial, marketing and/or promotional communications to you such as special offers or other promotions (if you have opted-in to receive such communications).
Use for non-marketing or administrative purposes (i.e., to notify you of major Site changes or for customer services purposes).
Analyze the accuracy and effectiveness of our Site and Services.
Analyzing and understanding our customers and their needs.
Use to improve the quality and design of the Site and to create new features, promotions, functionality, and services by storing, tracking, analyzing and processing user preferences and trends, as well as user activity and communications.
Serve advertisements we believe may be of interest to you.
Include your personal information in mailing lists that are sold to third parties for the marketing of their products and services to you; provided that you do not opt-out of such disclosures as provided below.
Responding to inquiries, complaints and other communications to us.
Other purposes that we identify to you from time to time.
We may share information with our business and promotional partners to send you information, by email, telephone or other means, about products and services you may like. Users may opt-out of receiving communications at any time.
It is possible Fire & Flower US (including its present or future subsidiaries, joint ventures or any combination thereof) may transfer or assign your personal information as a result of, or in connection of a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction. In the event of such an event (to the extent that it takes place), a notice will be posted on this Site.
We may disclose personal information to government, regulatory and/or law enforcement agencies if we believe the disclosure is legally required, is appropriate in connection with an investigation of improper or illegal conduct in connection with our Site and Services, or is otherwise required or permitted by law.
Like many websites, Fire & Flower US automatically collects technical data when you visit and use our Site.
Persistent cookies: may be used if you log on to restricted areas of our website to remember who you are. No personal data is stored on your computer.
Session cookies: may be used for anonymous identification of a website visit for technical purposes only. Session cookies are stored only temporarily during the browsing sessions and are deleted once the browser is closed.
Most browsers are set-up to accept these cookies automatically. You can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer.
Analytics: We use third party analytics service providers, such as Google to help better understand how visitors use our Site. These technologies may record information such as how often you visit our Site, which pages and features you frequent, aggregated use and performance data. This data may be aggregated and analyzed to help us provide you with a better online experience.
We may share aggregated sets of data to a third party to assist in providing ads we feel may be relevant to you on third party sites. We do not share personal information to third parties for their own use. You may control your preferences or revoke consent to future participation in these analytics or marketing programs at any time.
Social Media Advertising: We may use advertising platforms provided by Facebook Custom Audiences and others to promote interest-based advertisements to you and to measure how users interact with those advertisements. We may do this using web tracking tools or by converting the email address, phone number or other contact information you have provided to us into a unique value that these platforms may compare to a unique value created from information you provided to those platforms.
Please visit Facebook for information on Facebook’s advertising privacy policies and how to opt out https://www.facebook.com/about/privacy/.
Although it is our hope that you find the display of advertising to you based on your browsing interests valuable, if you no longer with to participate in the services offered through these solutions, you can opt-out of this activity by visiting the:
Network Advertising Initiative at http://www.networkadvertising.org/choices/
Digital Advertising Association of Canada at http://youradchoices.ca/choices/
To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout
To view your Facebook ad settings, visit https://www.facebook.com/ads/settings
We may aggregate (i.e., assemble on a basis that does not enable one to personally identify you) the information we collect from you, including any technical data we automatically collect. Aggregated or “de-identified data” means that information that does not identify an individual and no longer considered “personal information”. Aggregated data may be used by us to improve our Services and for marketing or resale purposes, and may be shared with and used by advertisers and other third parties. We may also use aggregate data to determine what types of products and services are best suited for our customers and are requested by our customers. If we share aggregated data to third parties, personal information will not be individually identifiable in the aggregated data.
Fire & Flower US employs reasonable measures to protect and ensure the security of your personal information from unauthorized use, access, disclosure, alteration, destruction or loss.
Your personal information is stored and/or processed or otherwise used by or on behalf of Fire & Flower US in the United States. By using our Services, you consent that your personal information is subject to the authorities and laws of Canada.
If you make a request, we will let you know what personal information we have about you, what it is being used for, and with whom it has been shared. If you notice any inaccuracies or wish to update any part of your personal information, we will look into that as well.
We will provide you with access to your personal information that is in our possession, subject to certain exceptions, including information that is referenced to another individual’s personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request. To make a request, contact us at: firstname.lastname@example.org, and please include “Attention: Privacy Officer” in the subject line.
In the event you wish to unsubscribe from receiving promotional email communications from Fire & Flower US, you may opt-out by:
Removing yourself by clicking “unsubscribe” at the bottom of an email we send you, or
Contact us at: email@example.com
The Site is not intended for children under thirteen (13) years of age. We do not knowingly solicit or collect personal information from or about any such children, and we do not knowingly market its products or services to any such children. If we becomes aware that it has inadvertently received personal information from a User under the age of thirteen (13), we will delete such personal information from its records.